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It is. "We are not in the watch business. We are in the luxury business" - former Rolex CEO.[1] Rolex was originally a maker of working watches for rugged envir
by Animats 2y ago
It is. "We are not in the watch business. We are in the luxury business" - former Rolex CEO.[1]
Rolex was originally a maker of working watches for rugged environments. Pilots and divers might wear one.
Today, the watch of choice for people who need accurate time is the cheap Casio G-Shock.
For about US$100, you can get solar power, WWV corrections, good waterproofing, and resistance to being banged on. It doesn't need any attention. It just works. Popular with military types.
[1] https://www.businessinsider.com/why-are-rolex-watches-so-expensive https://www.businessinsider.com/why-are-rolex-watches-so-exp...
- bookofjoe 2y agoMy watch of choice remains the OG Casio F-91W, unchanged since its June 1989 introduction (35+ years!)[1] and still available today for the very nice price of $16.88[2]. They recently added Pink, Blue, Clear, Gold, White, Grey, and Green versions. [1] https://en.wikipedia.org/wiki/Casio_F-91W https://en.wikipedia.org/wiki/Casio_F-91W [2] https://www.amazon.com/Casio-F91W-1-Classic-Resin-Digital/dp/B000GAWSDG/ref=sr_1_1?crid=2HPQUL75X31T5&dib=eyJ2IjoiMSJ9.4TAC9RQk4ngKKGzd0VC0-_DjycC9a4Mz36iXKSXT5PdVQiWwuUHHGWbJN1E_pwCtTTc2pkTYOLpt1iusx56dAC4xej5JMEFUPryD3QujbNzY2mn_IYT6kp65cyrW9j01ItMMoQR2ybG6UEzIGSpO1-QTkH5RHYuiPgCIDkBAgVVk87dJD00YJvuBTKquPfqH8dx5UPk42DCRXI9rJQUoruu7ylf-R6AMe8kU-dNmCtjsYoTJ7zVK3DbO7_d6Oki5Eu3ayQnzV3bNMMnnod-BHPb-jSo2ambqHtAgWYrqS68.Amfi8dOwvIxBJ-5ohN2bM2nZM7Ghgm8pXo4681owqY8&dib_tag=se&keywords=f-91w&qid=1744227940&sprefix=f-91w%2Caps%2C127&sr=8-1&th=1 https://www.amazon.com/Casio-F91W-1-Classic-Resin-Digital/dp...