He's been a pariah since the 80s at least. See eg Muppets Episode 2399 about Grump Tower https://www.youtube.com/watch?v=5FeyDm4vrFo https://www.youtube.com/wat

He's been a pariah since the 80s at least. See eg Muppets Episode 2399 about Grump Tower https://www.youtube.com/watch?v=5FeyDm4vrFo https://www.youtube.com/watch?v=5FeyDm4vrFo or https://www.politico.com/magazine/story/2016/03/1988-the-year-donald-lost-his-mind-213721/ https://www.politico.com/magazine/story/2016/03/1988-the-yea... for a more detailed history on some of his decisions. From the article regarding his 1987 first book: Reviewers trashed Donald Trump’s first book. They dismissed The Art of the Deal as self-promotional pap. They called the author a huckster. “The man’s lack of taste is as vast as his lack of shame,” said the Washington Post. Fortune noted his “shallowness” and “pomposity” and his need for “more money,” more “toys” and “more attention.” The book, said The New Republic, “is a weapon in the continuing public relations war that is Donald Trump’s way of doing business.”