4 ms·
Nike doesn't sell shoes. Those are a loss leader. They sell you brand and lifestyle bullshit at a very high markup.
by gorfian_robot 2y ago
Nike doesn't sell shoes. Those are a loss leader. They sell you brand and lifestyle bullshit at a very high markup.
- reed1234 2y ago"In fiscal 2024, footwear accounted for 68 percent of Nike's total revenues." https://www.statista.com/statistics/412760/nike-global-revenue-share-by-product/ https://www.statista.com/statistics/412760/nike-global-reven...
- echoangle 2y agoRevenue doesn't really show they are not loss leaders. Profit would be more useful.
- crazygringo 2y agoThat's a bold claim. Do you have a source for that?
- gorfian_robot 2y agosubtlety is lost. I am saying they aren't selling you $200+ shoes. They are selling you a shoe that maybe costs them $10 and $190+ of "brand".
- echoangle 2y agoSo how are they loss leaders? I understood the comment as "Nike makes a loss on shoes and actual profits come from the other branded stuff they sell".
- hmmm-i-wonder 2y agoI would also say Nike WANTS to be a lifestyle brand, but in public perception they haven't been able to move out of an athletic shoe brand.
- crazygringo 2y agoNo, you said they were loss leaders, which means Nike loses money on them. Now you're saying they're not, that Nike makes massive, massive profits on them. Sorry if I'm not seeing your "subtlety" here. But instead of blaming me for misunderstanding you, it's fine to just say whoops, that you were mistaken about the term you used, or meant something else. We all have brain farts sometimes ;) Also, the article itself gives actual numbers. You don't need to make up your own here, which are not correct.