If you think that Bezos was motivated to create amazon because the taxes were just-so, you're delusional. There are numerous books on this topic. Obviously not

If you think that Bezos was motivated to create amazon because the taxes were just-so, you're delusional. There are numerous books on this topic. Obviously not everyone agrees with them, but Alfie Kohn's "Punished by Rewards" is an excellent starting point for reading about what we know about the connections between motivation, creativity and rewards.