This is an excellent distribution hack! By choosing this vertical they can gain traction among early adopters and 'digital influencers'. Way to go Smore! Bravo

This is an excellent distribution hack! By choosing this vertical they can gain traction among early adopters and 'digital influencers'. Way to go Smore! Bravo! Whoever in/out of your company that came up with the idea to focus on this vertical... do what that guy/gal says for a while.