5 ms·Really unfortunate name for a model focused on marketing..by logicchains 2y agoReally unfortunate name for a model focused on marketing..qmatch 2y agoM, N, O, P, …tgv 2y agoWhy? It's academic, so a "funny" acronym was to be expected. And the topic is called a "marketing mix model", so it's probably findable.