> News outlets exist, in one sense at least, to serve their audiences. But they also exist to serve their advertisers. And their journalists exist in an uneasy

> News outlets exist, in one sense at least, to serve their audiences. But they also exist to serve their advertisers. And their journalists exist in an uneasy symbiosis with a community’s institutions — government, police, schools, business, civil society — which are the subject of much of their work. Does “impartial” news represent a purity of audience service? Or some triangulation of all the various power sources and elite stakeholders that interact with it? Not a new idea. Chomsky & Herman talked about the incident forces and special interests that act upon the government/media/advertising complex and the degree to which these forces influenced the content of mass media and television in the 80s in their book Manufacturing Consent. Similar considerations apply in the age of social media today.