An FAQ is great for technically-minded people. But most authors are not technically minded people. Lendink needed to have a dedicated page or section, for aut

An FAQ is great for technically-minded people. But most authors are not technically minded people. Lendink needed to have a dedicated page or section, for authors, telling them what they were doing (in layman's terms, not exact terms) and how the authors would benefit, and how the authors could opt out (i.e., link to Amazon's page on opting-out of lending, if such is possible for self-published books). The greatest weakness of 99% of website/SAAS startups is that they don't realize that their target market may not have the technical skills to do much more than turn on the computer and navigate to gmail/hotmail.