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I would like to ask Patio11 if he has ever done font A/B tests. I'm working on my sales website and the results would be very welcome. In my case I lack the tra
by Danieru 14y ago
I would like to ask Patio11 if he has ever done font A/B tests. I'm working on my sales website and the results would be very welcome. In my case I lack the traffic to do any proper testing.
- patio11 14y agoI've never done an A/B test on typeface, specifically, but I've made a few over the years on e.g. font sizes. No major results to report. My intuition is that I'm extraordinarily skeptical that this would matter and largely think the only people capable of perceiving strong differences in the character of a typeface are people who do that professionally plus Thomas. I'm prepared to be wrong about that, though, as six years ago I would have told you that colors could not possibly meaningfully impact conversions and that's just catastrophically wrong.
- gwern 14y agohttp://www.bingocardcreator.com/abingo/results http://www.bingocardcreator.com/abingo/results Looks like he's tested a size change and letting users pick their own font, and neither helped.