This is not just used for folks in the medical fields, it's something that lots of businesses use! In the US, it's often called a "DBA (Doing Business As) Name

This is not just used for folks in the medical fields, it's something that lots of businesses use! In the US, it's often called a "DBA (Doing Business As) Name" or a "Fictitious Name". You can read about California Fictitious Names here: https://calosba.ca.gov/for-small-businesses-and-non-profits/set-up-your-business-in-california/#business-name https://calosba.ca.gov/for-small-businesses-and-non-profits/...