I know a lot of people will point you to Practical Typography. I reference it a lot myself, and even though I don't agree with everything there, it's a really,

I know a lot of people will point you to Practical Typography. I reference it a lot myself, and even though I don't agree with everything there, it's a really, really great reference and gets you thinking about the goals of your typography. https://practicaltypography.com/ https://practicaltypography.com/