iTunes / Steam vs piracy is relevant here. Most people want something that works well in the ways they care about. People turned to piracy because it was a su

iTunes / Steam vs piracy is relevant here. Most people want something that works well in the ways they care about. People turned to piracy because it was a superior experience to the then-distribution-models. Then, the majority of people didn't care that iTunes / Steam cost money and had DRM, because it provided a superior experience to piracy. People want an outcome, easily, reliably: they don't care about the method of getting that outcome.