"You're selling a service that every competent web developer can build." As people are realizing that lot of these websites do not follow good security when it

"You're selling a service that every competent web developer can build." As people are realizing that lot of these websites do not follow good security when it comes to user storage, slowly the trend might be to use standard third party systems. Agreed that most users do not know what bcrypt means. But most users do care if their passwords get hacked becuase it was easy to do so (clear text storage etc.).So yes, you can build a user system easily but can you make it trustworthy, secure ? So again, I think this idea probably sounds a little crazy in 2012 but you never know 5 years down the road.