It's brand diluting all the same, though. I guess they (probably correctly) see that they are doing a lot of things right with online purchases/downloads that o

It's brand diluting all the same, though. I guess they (probably correctly) see that they are doing a lot of things right with online purchases/downloads that other places aren't, but part of what I think they are doing right is having and keeping focus. Of course, people said the same thing when Amazon stopped just selling books, and that worked out alright for them.