> “I have no idea how he ended up as an art director when he can’t visualise what he wants in his head unless can see some end results”, Bradley says. Rather th

> “I have no idea how he ended up as an art director when he can’t visualise what he wants in his head unless can see some end results”, Bradley says. Rather than beginning with sketches and ideas, then iterating on those to produce a more finalised image or vision, Bradley says his boss will just keep prompting an AI for images until he finds one he likes, and then the art team will have to backwards engineer the whole thing to make it work. Sounds like an "idea guy" rather than an art director or designer. I would do this exact same thing, but on royalty-free image websites, trying to get the right background or explanatory graphic for my finance powerpoints. Unsurprisingly, Microsoft now has AI "generating" such images for you, but it's much slower than what I could do flipping through those image sites.