Luxurious margins make it possible to promote a luxury story. Think like Häagen-Dazs. > "Häagen-Dazs" is an invented pseudo-Scandinavian phrase coined by the A

Luxurious margins make it possible to promote a luxury story. Think like Häagen-Dazs. > "Häagen-Dazs" is an invented pseudo-Scandinavian phrase coined by the American Reuben Mattus, in a quest for a brand name that he claimed was Danish-sounding. https://en.wikipedia.org/wiki/H%C3%A4agen-Dazs https://en.wikipedia.org/wiki/H%C3%A4agen-Dazs