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I don't think you can sell a luxury brand without a luxury story behind it. The creation of a substitute good in times of high cacao prices is the opposite of a
by BJones12 2y ago
I don't think you can sell a luxury brand without a luxury story behind it. The creation of a substitute good in times of high cacao prices is the opposite of a luxury.
- dfabulich 2y agoLuxurious margins make it possible to promote a luxury story. Think like Häagen-Dazs. > "Häagen-Dazs" is an invented pseudo-Scandinavian phrase coined by the American Reuben Mattus, in a quest for a brand name that he claimed was Danish-sounding. https://en.wikipedia.org/wiki/H%C3%A4agen-Dazs https://en.wikipedia.org/wiki/H%C3%A4agen-Dazs
- ZeWaka 2y agoYeah, but Häagen-Dazs is actually quite good (as far as commercial store-bought goes), even in blind taste tests...