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I took these numbers for 2023 and subtracted the US, Canada, Europe, India and Japan. Maybe I did the calculation wrong but I came up with 4,780,248 vehicles so

I took these numbers for 2023 and subtracted the US, Canada, Europe, India and Japan. Maybe I did the calculation wrong but I came up with 4,780,248 vehicles sold in the rest of the world, out of a total of 10,307,395. So nearly half of the company’s global sales (by unit) are in markets that are not the major ones you mentioned. Obviously these numbers are going to be smaller by dollar value, but a lot of them are growing markets as well. Can most global car companies stand to risk up to half their global sales? I genuinely don’t know. https://www.best-selling-cars.com/brands/2023-full-year-global-toyota-worldwide-car-sales-by-country/ https://www.best-selling-cars.com/brands/2023-full-year-glob...

alephnerd 2y ago
> 4,780,248 vehicles sold in the rest of the world, out of a total of 10,307,395. > Can most global car companies stand to risk up to half their global sales Overwhelmingly yes, as Japanese players (and their subsidiaries) remain the biggest players in a number of those large secondary markets such as ASEAN [0], Canada, and Mexico. The other remaining large markets like Turkiye or Brazil buy European badged brands that manufacture domestically like in Turkiye (Renault, Fiat, Ford Europe) [1] or Brazil (Fiat, Renault, Volkswagen) [2] Even large secondary markets that are closely allied to China like Iran [3] prefer buying domestic (Saipa, Iran Khodro, Zamyad) over Chinese. Russia is probably the biggest brownfield market that has seen significant uptick in Chinese sales, but those tend to overwhelmingly be ICE vehicles - not EVs [4] Just about every country has enacted stiff tariffs against Chinese automotive exports in 2024, and most have remained silent about the current tariff regime in the US for the same reason, as it now puts their domestic suppliers in a more competitive position compared to Chinese manufacturers because the rate at which China has tariffs is massive compared to any other competitor [5]. For all intents and purposes, it's an economic blockade against China [6] that gives plenty of breathing room for manufacturers with a significant NAM presence. [0] - https://www.focus2move.com/asean-best-selling-cars/ https://www.focus2move.com/asean-best-selling-cars/ [1] - https://www.focus2move.com/turkish-autos-market-2023/ https://www.focus2move.com/turkish-autos-market-2023/ [2] - https://www.focus2move.com/brazil-best-selling-cars/ https://www.focus2move.com/brazil-best-selling-cars/ [3] - https://www.focus2move.com/iranian-vehicles-market/ https://www.focus2move.com/iranian-vehicles-market/ [4] - https://www.focus2move.com/russian-autos-market/ https://www.focus2move.com/russian-autos-market/ [5] - https://www.bloomberg.com/news/articles/2025-04-03/us-tariffs-seen-as-far-worse-shock-to-china-than-first-trade-war https://www.bloomberg.com/news/articles/2025-04-03/us-tariff... [6] - https://www.reuters.com/world/china/trumps-global-tariffs-hurt-china-with-all-round-blockade-2025-04-03/ https://www.reuters.com/world/china/trumps-global-tariffs-hu...
- matthewdgreen 2y ago
  I think most countries are ignoring the tariffs because they know they’re politically unsustainable and will be gone within a month, at least in their blanket form. But checking a couple of your posts in this article it seems like you’re a fan of them, which makes this a political argument and not one anyone will benefit from having.

alephnerd 2y ago

> 4,780,248 vehicles sold in the rest of the world, out of a total of 10,307,395. > Can most global car companies stand to risk up to half their global sales Overwhelmingly yes, as Japanese players (and their subsidiaries) remain the biggest players in a number of those large secondary markets such as ASEAN [0], Canada, and Mexico. The other remaining large markets like Turkiye or Brazil buy European badged brands that manufacture domestically like in Turkiye (Renault, Fiat, Ford Europe) [1] or Brazil (Fiat, Renault, Volkswagen) [2] Even large secondary markets that are closely allied to China like Iran [3] prefer buying domestic (Saipa, Iran Khodro, Zamyad) over Chinese. Russia is probably the biggest brownfield market that has seen significant uptick in Chinese sales, but those tend to overwhelmingly be ICE vehicles - not EVs [4] Just about every country has enacted stiff tariffs against Chinese automotive exports in 2024, and most have remained silent about the current tariff regime in the US for the same reason, as it now puts their domestic suppliers in a more competitive position compared to Chinese manufacturers because the rate at which China has tariffs is massive compared to any other competitor [5]. For all intents and purposes, it's an economic blockade against China [6] that gives plenty of breathing room for manufacturers with a significant NAM presence. [0] - https://www.focus2move.com/asean-best-selling-cars/ https://www.focus2move.com/asean-best-selling-cars/ [1] - https://www.focus2move.com/turkish-autos-market-2023/ https://www.focus2move.com/turkish-autos-market-2023/ [2] - https://www.focus2move.com/brazil-best-selling-cars/ https://www.focus2move.com/brazil-best-selling-cars/ [3] - https://www.focus2move.com/iranian-vehicles-market/ https://www.focus2move.com/iranian-vehicles-market/ [4] - https://www.focus2move.com/russian-autos-market/ https://www.focus2move.com/russian-autos-market/ [5] - https://www.bloomberg.com/news/articles/2025-04-03/us-tariffs-seen-as-far-worse-shock-to-china-than-first-trade-war https://www.bloomberg.com/news/articles/2025-04-03/us-tariff... [6] - https://www.reuters.com/world/china/trumps-global-tariffs-hurt-china-with-all-round-blockade-2025-04-03/ https://www.reuters.com/world/china/trumps-global-tariffs-hu...

matthewdgreen 2y ago
I think most countries are ignoring the tariffs because they know they’re politically unsustainable and will be gone within a month, at least in their blanket form. But checking a couple of your posts in this article it seems like you’re a fan of them, which makes this a political argument and not one anyone will benefit from having.