Are you still feeling burnt out? Is this a project you want to continue on? Selling the business is not a bad thing if it's not where you want to continue putti

Are you still feeling burnt out? Is this a project you want to continue on? Selling the business is not a bad thing if it's not where you want to continue putting your time. Are cancellations outnumbering new registrations because cancellations are increasing (relative to total customers), or because signups are decreasing? If the former, asking customers why they cancel is certainly something you should do. I'd also take a look at your analytics, and look for usage patterns you can draw insights from. Install mixpanel, and set a 'canceled' super-property on any user that cancels. Then you can retroactively segment their usage vs ongoingly active users. If you want to let the service go on auto-pilot, you need customer acquisition methods that enable it. AdWords, paying someone to write / promote blog posts, a referral program, etc.