Whenever you want to market something that has many different uses, it’s important to focus. Pick one of those uses, and focus relentlessly in marketing that. I

Whenever you want to market something that has many different uses, it’s important to focus. Pick one of those uses, and focus relentlessly in marketing that. If people are interested, they will come and if the tool will deliver on the promise they will use it. Over time they will notice other uses and a flywheel effect should take over.