If I knew the data i was going to need in the future i'd be in the future predicting business. But there's an important piece there that is about data that sho

If I knew the data i was going to need in the future i'd be in the future predicting business. But there's an important piece there that is about data that should not have been stored in the first place. All the big data bullshit made people believe every single piece of data you could possibly store from a user is data that you should store and this is both a huge waste of resources and a huge liability, because now a data leak with useless to you PII could completely bankrupt your business.