I think it also has to do with where your IP is geolocated. I was testing search results for my site, Scribophile, which is a writing community. When searched

I think it also has to do with where your IP is geolocated. I was testing search results for my site, Scribophile, which is a writing community. When searched from a fresh US IP, it ranked 3rd in the results. When searched from a fresh EU IP, it ranks 4th, with a UK-only writing website taking the 3rd spot.