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Why can't they just be running Windows on Bootcamp. It's no different from running in a DELL, HP or Acer box is it? Macbooks are the most aesthetically pleasin

Why can't they just be running Windows on Bootcamp. It's no different from running in a DELL, HP or Acer box is it? Macbooks are the most aesthetically pleasing laptops out there so I can imagine directors wanting it in an advert rather then a plastic piece of crap.

bananaslug 18y ago
Exactly what I was thinking. This entire article is unfounded MS-bashing. > Or maybe they knew that would be the only way anybody would bother to watch the video. That just makes no sense. This article is of poor quality.
demallien 18y ago
The problem is that they chose to cover up the Apple logo. I mean, sure, using an aethetically pleasing 3rd party product in an ad is no problem, but you shouldn't then try to disguise the fact. If the Apple logo really does pose a problem, don't use a Mac in the ad.
- grouchyOldGuy 18y ago
  Identifiable brands are ususally obfuscated unless the brand owner pays to advertise their brand (at least in the USA). Look at sitcoms on TV. The husband drinks beer out of a can that is red & white like a Budweiser can, but it clearly isn't a Budweiser can. Product placement is usually paid for, like Taco Bell did in the movie "Demolition Man".
- dazzawazza 18y ago
  I don't think it's unreasonable for them to want to use the pleasing design of an apple product without actually advertising a competitor. You know I really dont like M$, there is plenty to bash them about but this just seems so unimportant.
- dreish 18y ago
  Or the problem is that they chose to do it in such a ham-handed way. I've seen MacBook Pros used in advertising before, and I think the usual method is to just paint over the logo, covering it with the same sort of metallic texture the rest of the laptop has, or in print ads, to Photoshop it out. Covering it up with a big sticker in the middle just looks cheesy, much like the rest of the ad.

bananaslug 18y ago

Exactly what I was thinking. This entire article is unfounded MS-bashing. > Or maybe they knew that would be the only way anybody would bother to watch the video. That just makes no sense. This article is of poor quality.

demallien 18y ago

The problem is that they chose to cover up the Apple logo. I mean, sure, using an aethetically pleasing 3rd party product in an ad is no problem, but you shouldn't then try to disguise the fact. If the Apple logo really does pose a problem, don't use a Mac in the ad.

grouchyOldGuy 18y ago
Identifiable brands are ususally obfuscated unless the brand owner pays to advertise their brand (at least in the USA). Look at sitcoms on TV. The husband drinks beer out of a can that is red & white like a Budweiser can, but it clearly isn't a Budweiser can. Product placement is usually paid for, like Taco Bell did in the movie "Demolition Man".
dazzawazza 18y ago
I don't think it's unreasonable for them to want to use the pleasing design of an apple product without actually advertising a competitor. You know I really dont like M$, there is plenty to bash them about but this just seems so unimportant.
dreish 18y ago
Or the problem is that they chose to do it in such a ham-handed way. I've seen MacBook Pros used in advertising before, and I think the usual method is to just paint over the logo, covering it with the same sort of metallic texture the rest of the laptop has, or in print ads, to Photoshop it out. Covering it up with a big sticker in the middle just looks cheesy, much like the rest of the ad.