A good initiative, but the "us vs them" framing — where the "them" are other people trying to do a service for people — gives off bad juju. It positions the val

A good initiative, but the "us vs them" framing — where the "them" are other people trying to do a service for people — gives off bad juju. It positions the value proposition by seemingly denigrating other providers of free ebooks. It begins with "Other free ebooks don’t put much effort into..." which sounds extremely catty. Maybe I'm reading too much into it, but it seems there's a way to stand on other people's shoulders and celebrate each other.