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one follows the other though, no? how can you make me buy something if I’ve never heard of you?
by bdangubic 2y ago
one follows the other though, no? how can you make me buy something if I’ve never heard of you?
- wat10000 2y agoSure, if nobody has ever heard of you then making them aware of you is a necessary step in making them more likely to buy your stuff. But that doesn’t mean it’s a major benefit of advertising. There are plenty of other ways to discover products, and most advertising is done by established brands to people who already know about them. How much advertising do Apple, Coca-Cola, Toyota, etc. do? How many people are unaware that their products exist?
- bdangubic 2y agoactually discussed them - here: https://news.ycombinator.com/item?id=43595269#43598451 https://news.ycombinator.com/item?id=43595269#43598451