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Many people, otherwise advertising wouldn’t work at all and the industry wouldn’t exist. Even if you hear it via some other source, they may have heard of it vi
by mindwok 2y ago
Many people, otherwise advertising wouldn’t work at all and the industry wouldn’t exist. Even if you hear it via some other source, they may have heard of it via some form of advertising.
- wat10000 2y agoThat doesn’t follow. Most advertising exists to make you more likely to buy the product, not merely to inform you that it exists.
- bdangubic 2y agoone follows the other though, no? how can you make me buy something if I’ve never heard of you?
- wat10000 2y agoSure, if nobody has ever heard of you then making them aware of you is a necessary step in making them more likely to buy your stuff. But that doesn’t mean it’s a major benefit of advertising. There are plenty of other ways to discover products, and most advertising is done by established brands to people who already know about them. How much advertising do Apple, Coca-Cola, Toyota, etc. do? How many people are unaware that their products exist?
- bdangubic 2y agoactually discussed them - here: https://news.ycombinator.com/item?id=43595269#43598451 https://news.ycombinator.com/item?id=43595269#43598451