This is true. We've had all the tools we wanted: GPS, Music, Camera, Web and of course: Phone. If the target lifespan was 10 years, we would reduce consumption

This is true. We've had all the tools we wanted: GPS, Music, Camera, Web and of course: Phone. If the target lifespan was 10 years, we would reduce consumption by half and double the value for the end user. I think the fact that a good chunk of people are living in their phones, makes it a hard sell but that doesn't mean someone shouldn't step up and do it for the street cred.