Those prices are comparable to services like Peapod which take orders the day before and plan out at least relatively efficient schedules. Especially if they're

Those prices are comparable to services like Peapod which take orders the day before and plan out at least relatively efficient schedules. Especially if they're moving to a yearly flat rate subscription to get people to make more frequent orders, I don't see how this can work. But I wish them the best of luck, it would be wonderful for them and their customers.