Or, we could end up with many different services with similar-yet-ultimately-disparate feature sets that people just give up. The consumer wins when she can use

Or, we could end up with many different services with similar-yet-ultimately-disparate feature sets that people just give up. The consumer wins when she can use competing products together without jumping through hoops - Someone mails a word document, she saves it to Dropbox, and opens it with Pages on her iPad. We need open standards and competing implementations. It's an absolute mess right now.