This isn't an LTV model, it's a regression model. Is it even good? Doesn't seem so. Maybe their folks need to punch "LTV" into Google Scholar. And also, is it

This isn't an LTV model, it's a regression model. Is it even good? Doesn't seem so. Maybe their folks need to punch "LTV" into Google Scholar. And also, is it even actionable? > For example, suppose we run a marketing campaign that provides hosts with tips on how to successfully improve their listings Right guys. “Marketing-induced incremental LTV” indeed.