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Fragmentation of providers in markets can indicate that consumers see the product as a commodity. Storage is becoming more and more of a commodity. It's not
by ljd 14y ago
Fragmentation of providers in markets can indicate that consumers see the product as a commodity.
Storage is becoming more and more of a commodity. It's not a good or bad thing, it just means that storage providers might benefit by adopting strategies that work in other commodity businesses.
- zissou 14y agoI agree with both your premise and conclusion regarding the on going commoditization of storage. The OP lays out application integration and software integration as routes for storage providers to follow, which I tend to agree with, but the ideas can be better generalized as problems of horizontal and vertical integration (respectively). Different forms of commodity businesses exists in both the horizontal and vertical markets here, so as you point out, storage providers are likely to begin searching for customers with problems that they can build/grow into the function of their platform.