From the Wikipedia OKRs linked from the Wikipedia article that is the source of the Ars article: https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Pl

From the Wikipedia OKRs linked from the Wikipedia article that is the source of the Ars article: https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2025-2026/Product_%26_Technology_OKRs https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_... > Key result FA2.1: Generate 5,000,000 views from short-form video content across all owned channels by the end of H1. Wikipedia is actively saying it should pivot to short-form video to engage young people...