My first thought as well. But there is an argument to be made that the screen is a different world, and the black of the screen looks as unnatural as pure blac

My first thought as well. But there is an argument to be made that the screen is a different world, and the black of the screen looks as unnatural as pure black in the real world. I think this would apply less to a phone or something with a short view time, as adjusting to the new color palette would take us some amount of time.