If most apps were $5 and $10 instead of free and $.99, you would probably buy the $5 apps and wish the $10 were $5. For better or worse, people expect mobile ap

If most apps were $5 and $10 instead of free and $.99, you would probably buy the $5 apps and wish the $10 were $5. For better or worse, people expect mobile apps to be <$1 or free.