Reminds me of the "ugliest color"[1], the brown Pantone 448 C, selected for use on tobacco products in an attempt to dissuade purchase. However it turned out to

Reminds me of the "ugliest color"[1], the brown Pantone 448 C, selected for use on tobacco products in an attempt to dissuade purchase. However it turned out to be quite nice looking on packages[2], and at last here in Norway lead to no measurable decrease in sales[3]. [1]: https://en.wikipedia.org/wiki/Pantone_448_C https://en.wikipedia.org/wiki/Pantone_448_C [2]: https://www.vg.no/nyheter/i/ddB3zq/designekspertene-elsker-de-stygge-snusboksene-ser-ingenting-avskrekkende https://www.vg.no/nyheter/i/ddB3zq/designekspertene-elsker-d... [3]: https://www.nrk.no/nordland/fhi_-ny-design-pa-roykpakker-og-snusbokser-hadde-liten-eller-ingen-effekt-1.15678126 https://www.nrk.no/nordland/fhi_-ny-design-pa-roykpakker-og-...