Most of those companies are still growing despite their size, which is boring to investors. To be a true unicorn you need shrinking sales and margins, a toxic b

Most of those companies are still growing despite their size, which is boring to investors. To be a true unicorn you need shrinking sales and margins, a toxic brand, paying your hated CEO more than lifetime revenue of the company, and 2% share of the market you're in (with a valuation of more than all the competition combined).