I'd normally agree, but we are not in normal times at all. Definitely not the time to do a price hike if you're still expecting record sales. But then again, c

I'd normally agree, but we are not in normal times at all. Definitely not the time to do a price hike if you're still expecting record sales. But then again, consumers can be surprisingly loyal despite such economic factors. So it may still end up running off like a bandit.