It's not about Wikipedia. It's about the declining ROI on online publishing, and the effect of Google Panda on their bottom line. Historically, noone visited ab

It's not about Wikipedia. It's about the declining ROI on online publishing, and the effect of Google Panda on their bottom line. Historically, noone visited about.com for reference on a topic.. they just stumbled upon it when they saw it ranking #1 for a keyword.