Yes your close rate needs to be 50% for this math to work. And you only pay for demos booked from a target account or ICP list. But even with your numbers, a p

Yes your close rate needs to be 50% for this math to work. And you only pay for demos booked from a target account or ICP list. But even with your numbers, a payback period of 6 months is very very cheap in b2b SaaS. You don’t pay commission in the second year the customer is with you and you expect customers to stick around for 5+ years (ideally much longer; it’s the inverse of your churn).