The point of the document is to look at a competitor, see where they are doing something better, and boil down the feature/requirement, then see how it could be

The point of the document is to look at a competitor, see where they are doing something better, and boil down the feature/requirement, then see how it could be applied. This is the list of the things they think iPhone did/does better - not an exhaustive list of every single thing the iPhone does. It's not a score card. So everything on this list should be something that Samsung sees/saw as a place they needed to improve - hence the bias in the detail.