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I maintain that the article is inane.

• ColinWright 14y ago
  I'd be interested to know if you have anything more constructive to add. Just as a case in point, consider item 2: Just build your product without any upfront marketing research. Ideally, your product is not solving any pain or any problem, but is just a piece of code hosted on a server. It's generally accepted that many, many people work incredibly hard on a project, hoping it will make them a fortune (or at least some money) and looking forward to being able to retire on the proceeds (or at least take a holiday). The point here is that such an approach, without any up front market research, is pretty much guaranteed to result in failure, hence its inclusion in this list of tips to make your product launch a big failure. So this is a list of things that people really do, repeatedly, and yet are pretty much guaranteed to result in failure. Can you explain more clearly why you think such a list is inane? It seems to me to highlight perfectly well the multiple pitfalls people need to avoid to give themselves any chance at all.