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Excellent point - Samsung looked at the iPhone design as the definitive source, rather than deconstructing use cases or consumer needs. Even the icons and colo
by vm 14y ago
Excellent point - Samsung looked at the iPhone design as the definitive source, rather than deconstructing use cases or consumer needs.
Even the icons and color themes are the same on many screens. That by itself shows that Samsung copied Apple in prior product reviews as well. Kinda funny that they still had so many design discrepancies...
- nilsbunger 14y agoYes, that's a good way to put it. And a "good" competitive analysis would also analyze Apple's weaknesses, and seek to exploit them. (e.g. turn-by-turn nav, google mail integration, better multitasking, whatever)
- vidarh 14y agoNot if your product is lagging so clearly on ridiculously basic stuff that you get a far better ROI on just fixing the glaringly obvious deficiencies you have compared to the market leader.