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"... I am pleased and proud to announce that today Starbucks signed up for Square ..." Starbucks has a history of taking risks with startups ~ https://en.wikip

• philip1209 14y ago
  However, here I feel that Square enhances the Starbucks core value of creating an intimate coffee experience. # With Square: "I am Jack and I would like [. . . ]" (clicks name with face on screen to charge; receipt emailed automatically) "Ok, Jack, your total was [. . .] and here it is" # Current Method: "I would like [. . .]" "Ok, your total comes to [. . .]" [exchanges credit card] "Would you like your receipt?" "No, thanks" "What name would you like on the order?" (while holding credit card with name on it - hence this step is meant to increase intimacy) "Jack" "Ok, here is your drink" -- The Square system makes transactions shorter and simpler, and it humanizes the experience