The original article by Moore says: "The complexity for minimum component costs has increased at a rate of roughly a factor of two per year. Certainly over the

The original article by Moore says: "The complexity for minimum component costs has increased at a rate of roughly a factor of two per year. Certainly over the short term this rate can be expected to continue, if not to increase." It is clearly about cost per transistor, it is/was correlated with performance, but it is not about performance. What Nvidia is doing is claiming that they will fight against lower costs per transistor with all their might, which means any efficiency improvement will translate into more profit for them, and never into lower prices for customers.