That was the promise of search engines, before SEO came along and kinda ruined that too. I suppose the ideal solution is a form of search engine that is basica

That was the promise of search engines, before SEO came along and kinda ruined that too. I suppose the ideal solution is a form of search engine that is basically magical and truly personalized. So that I could search for "most comfortable gym shorts" and the top result would be the world's most comfortable gym shorts (for my physique specifically). And if I searched for just "gym shorts", I'd be shown results in my price point which optimize for different things I care about (comfort, durability, etc). We got part way there with Amazon, but fake reviews and drop-shipping and counterfeits messed that up as well. Maybe LLMs can help us out with this is a bit, but I'm skeptical given how quickly profit-motive manages to get in the way of UX.