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Apple makes more than 10B $ on advertising unless you've been leaving under a rock, and it's virtually all targeted ads. In fact them limiting more and more th
by epolanski 2y ago
Apple makes more than 10B $ on advertising unless you've been leaving under a rock, and it's virtually all targeted ads.
In fact them limiting more and more third party access to data is just a play to boost their own selling of your data.
- shuckles 2y agoThere is a big difference between targeting and tracking.
- itishappy 2y agoTracking is just targeting integrated over time. If you can be targeted a number of times, and somebody can connect those data points, that's tracking! So I guess the question hinges on if the data Apple shares with their partners can be fingerprinted or not.
- shuckles 2y agoApple does not share identifiable personal data with partners for the purpose of advertising, which is why its apps don’t ask for permission to track. Almost everyone arguing against Apple in these comments seems to misunderstand this, likely because of motivated reasoning.
- itishappy 2y agoWhat are Apple apps asking permissions for? As as I understand, declining to use the ATT framework just means they don't share the system advertising identifier (IDFA). That does not mean the information they do share cannot be fingerprinted.
- shuckles 2y agoLosing access to IDFA is the technical mitigation, but the ATT prompt also places policy obligations on developers. Preventing tracking technically entirely is a technical dead end. There are too many sources of entropy. ATT primarily operates at a policy level.