The ones I subscribe to sure aren't sales professionals. They just want to talk about or interact with media. But some do do it for a living, so it's no surpris

The ones I subscribe to sure aren't sales professionals. They just want to talk about or interact with media. But some do do it for a living, so it's no surprise they look at what works and what doesn't and adjusts their content for their audience. It was honestly surprising when one of my subcibed creators (around 400k subs on Youtube) talked a bit about financials and that half their revenue came from sponsors. And this was one who avoids all the typical ads. I imagine the numbers to sell out to yet another RAID ad must easily double that.