The people involved create the content on Wikipedia. If it's a big deal for them, it's a big deal for Wikipedia as a whole. (to put it in web 2.0 speak: proper

The people involved create the content on Wikipedia. If it's a big deal for them, it's a big deal for Wikipedia as a whole. (to put it in web 2.0 speak: properly incentivizing users to submit quality user-generated content is essential to any crowdsourced website, and few incentives work as well as the recognition of your peers).