I consult in higher ed and I feel like some of what is said is true while many other parts are not. First let me say that my impression is that current college

I consult in higher ed and I feel like some of what is said is true while many other parts are not. First let me say that my impression is that current college students do tend to have shorter attention spans and a weak grasp on plagiarism. I was going to write a long response comparing the actual reading levels of Poisonwood and Harry Potter, the potential mismatch in subject interest that teens might have when tasked to read "social commentary" books or even the absurd notion of using Dostoevsky’s Notes from the Underground to talk about Communism when likely everyone would have enjoyed Animal Farm but I'll just addressing this final lament from the author. We’re told to meet the students where they are, flip the classroom, use multimedia, just be more entertaining, get better. As if rearranging the deck chairs just the right way will stop the Titanic from going down. As if it is somehow the fault of the faculty. It’s not our fault. We’re doing the best we can with what we’ve been given. This perfectly highlights both the deflection as well and the fundamental lack of understanding. If you offer a crappy product, don't be surprised when people either don't purchase it or in the cases where they are forced to purchase it don't engage. Of course it is the fault of the faculty and no, you're not doing the best you can with what you have been given. You are doing what you want to do, in the way you have always wanted to do it and you are lamenting that your current customers are no longer interested in what you are selling. That is not meeting you customer where they are. Imagine if this was a car company who stuck to the idea that station wagons were what we always produced and if the current generation of car buyers want a sedan or an ebike well then they are just wrong.