The implied comparison is more correct than the headline. The iPhone is much like the CA and AK gold rush. Lots of people spend money and time to get there, but

The implied comparison is more correct than the headline. The iPhone is much like the CA and AK gold rush. Lots of people spend money and time to get there, but not everyone strikes it rich. The media focuses on those who get good claims, and ignore the people who strike out. Which leads to an influx of even more people hoping to get rich quick.